Baking, Party, Events

The Business of Personality

If this is your first time with my blog, allow me to introduce myself. I am a clinician by day and part time confectionery artist by love and leisure.

I have a background in rehabilitation which includes behavioral and allied health education. I currently work as a dually licensed physical and occupational therapist.

This knowledge is tremendously helpful in understanding the dynamics of people as well as yourself. It helps you understand what motivates people. If you run a business, whether it’s a product or service you have to be able to balance people with varying personalities.

In the words of a song from Lloyd Prince

Cause you’ve got personality
Walk, with personality
Talk, with personality
Smile, with personality
Charm, personality
Love, personality
And plus you’ve got

A great big heart “

Personalities can drive how people interact, how they purchase goods and how you elect to run a business. So, let’s delve into the characteristics of personality and see how this can help with your business and personal interactions. Sometimes as we embark on our goals it is important to understand our characteristics. What exactly is your “personality type”? The Myers Briggs Assessment was developed by Katharine Cook Briggs and Isabel Briggs Myers. This assessment is an introspective inventory which identifies some of your psychological preferences. The psychological profiles are based upon the work of Carl G. Jung.

Knowledge of personality traits combined with business needs can help you thrive. This topic is frequently discussed in organizational behavior studies and training.

There are 4 dichotomies

1. Introvert vs. Extrovert

2. Sensing vs. Intuition

3. Thinking vs. Feeling

4. Judging vs. Perceiving

There are 16 Personality Type combinations. For example we have the INFJ The Advocate or “Diplomat” INTJ The Architect, ESTP The Entrepreneur, ESFP The Entertainer, ISFJ The Defender, ENFJ The Protagonist. See more of these combinations in the article attached to the inventory. I’ve been a solid INFJ all of my life. The “Advocates” are rare breeds. These personalities make up only 1-3% of the population. (Crazy right).

I’ve taken Myers Briggs tests 4-5 times in my lifetime and always the same result. INFJs use both sides of the brain nearly equally demonstrating both creativity and analytical traits. INFJs tend to succeed academically. They are listeners, innovators, artists and concepualists. Other people thought to have this personality type include Mother Theresa, Oprah Winfrey, Nelson Mandela, Jimmy Carter and Morgan Freeman.

I often see people divided as “Fireballs” “Quiet Storms” and “Wallflowers”. I’m a bit of a quiet storm. I require time to brew, but can be very vocal when I need to. The fireballs tend to be wired, on the go and don’t slow down. These are high energy people that may need someone to balance them out. The wallflowers are very behind the scenes and may seem passive. But the wallflower can be very observant.

Knowing your personality type can help you as you work on your business. Make things function as smoothly as possible and determine how you relate and connect with others. For example if you have tendencies of perfectionism it can adversely impact employees if you don’t know how to prevent yourself from becoming overly critical. Being overly critical can impact your own success. Let’s say you are analytical, you may have a hard time entrusting others with your business or receiving criticism of your ideas. This makes for little progress and difficulty implementing change.

On the other hand, If you are the type of person that focuses on the needs of others you may neglect your own needs. This would become important in stress management and self care. How would you handle the bumps in the road? Taking a minute to stop and take care of yourself is invaluable for your health and well being. If you are a workaholic you may need a reminder to take a vacation. You won’t be able to enjoy the fruit of your labor if you cannot relax.

Now let’s explore, if you are someone with a big personality, you may also be someone with a large presence in a personal brand. As the face of a brand comes a lot of responsibility and a need to “stay ready”. Are you ready to speak to an audience? To be present for events? To become a mentor for others? Big personalities also come with big responsibilities as you become the face subject to criticism and your life may be more public.

Can you also be an artist or visionary? You probably have a high attention toward details. A visionary may have insight and good ideas but also needs to be able to execute them.Overall, do you see the trend? Your personality carries over into how you run your business, your management style, how you handle change and your presence in business and community.What is your mix? Below is a variation of the personality test from 16 personalities. To have a true Myers Briggs assessment performed visit a MBTI professional that can administer the inventory or purchase administration of the assessment online.


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